Link Building 101: Using Links for SEO and Traffic

by Matt Sullivan on July 16, 2010

Any person that knows anything about Search Engine Optimization (SEO) will tell you that the real way to start ranking better is have more inbound links. Use sites like Digg & Reddit to get started quickly.

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My Commitment to Inbound Marketing

by Matt Sullivan on June 22, 2010

As I teach businesses the best practices of Inbound Marketing, it only makes sense that I practice what I preach. Here is how I shall reward businesses that embrace inbound marketing.

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Google Caffeine is Going to End SEO!!

by Matt Sullivan on June 9, 2010

Google has finally fully released their new indexing system, Caffiene. This will impact search results, and the way that SEO works. But, what does it mean to smart marketers?

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Social Media Advice for Restaurants

by Matt Sullivan on May 28, 2010

Because I always include “open a restaurant” on my list of things to do when I win Powerball, I’ve already started developing a social media strategy for my 5-star establishment. Here is how I would use social media to promote my restaurant and get more people in the door.

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Quick Links: Foursquare

by Matt Sullivan on April 13, 2010

Another Foursquare post, this time with links to some great tools (and videos) to help with Foursquare.

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How to Do Foursquare Day in Manchester, NH

by Matt Sullivan on April 9, 2010

National Foursquare Day is a week away, and it looks like it’s going to be awesome in Manchester, NH. Here is some advice for users & businesses to get the most out of the day.

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SEO Basics My Father Can Understand: Meta Tags

by Matt Sullivan on March 30, 2010

Some people are still talking about the importance of using meta information (i.e. keywords, description, etc) for SEO purposes. Here are the facts.

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SEO Basics My Father Can Understand: Pay-Per-Click

by Matt Sullivan on March 26, 2010

Strawberries. Chicken. Avocados. Search engine rankings. – All things that are best served organically. But sometimes using pay-per-click (PPC) is a good fit for your search engine marketing strategy. Here I explain the basics of PPC advertising.

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SEO Basics My Father Can Understand: Page URLs

by Matt Sullivan on March 22, 2010

My father is currently turning his small-business website into a lead generation machine. Part of this process requires making it easy for potential customers to find his website, and that means Search Engine Optimization. Part of that optimization efforts requires effective page URLs.

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SEO Basics My Father Can Understand: Page Title Tags

by Matt Sullivan on March 20, 2010

My 65-year-old father is in the process of embracing Inbound Marketing for his insurance agency. Part of this includes search engine optimization of his website. I try to break-down the basics of the Page Title for him here.

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