I’m inspired to write this post after reading a great piece by Matt Walsh about how bad customers get bad customer service. It’s a great post, and you should really take a few minutes to read it. I think almost everyone has been in a similar position of seeing someone act like the smallest perceived slight is justification for inappropriate behavior.
Dan Zarrella of HubSpot once asked people about email marketing, with one question being centered around what had proven effective in the past. I immediately thought of the “Oops” campaigns that I used to run.
First of all, I need to confess that I am obsessed with “Call Me Maybe”. From the first time I saw the Harvard baseball team’s cover of the song, to its almost constant presence on Top 40 radio, I can’t stop listening. I know it’s an awful, awful piece of pop music fluff, but I’m hooked. […]
Depending on which marketer you talk to, pay-per-click (PPC) advertising is either the devil or an integral part of a company’s marketing mix. True defenders of inbound marketing will beat their chests and say that focusing on organic traffic is the best way to go, while others will point to the competitive landscape and proven […]
If you happen to follow me on Twitter, LinkedIn, or Facebook, you may have noticed that I recently changed companies. This was a shock to some people, including myself. So, this post will explain why I made the change.
It’s time to stop thinking narrowly about SEO. Many business owners and marketers only have one goal in mind with search optimization: getting their site to the top of a search engine result page (SERP). While that outcome is desirable, shooting for that definition of success really misses the point of SEO: to get found […]