What to do with an email list of non-openers?

by Matt Sullivan on August 12, 2016

While recently listening to good friend Josh Nason on the Uberflip Podcast, I was reminded about the pesky issue of non-openers in an email list. Far too many people don’t scrub the detritus from their email lists, and just continue to send messages to address that will never open your email, or may not even […]

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The Death of Captcha? Please?

by Matt Sullivan on January 24, 2014

My friends at the digital marketing agency SilverTech have done something so profoundly obvious, that it is also sheer genius: they have killed the need for captcha. If you aren’t familiar with the term “captcha”, you are most certainly familiar with it’s implementation. Basically, captcha is a method of differentiating people from “robots” on the […]

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The Bird Cage Test: A Theory About Customer Happiness

by Matt Sullivan on August 29, 2013

I’m inspired to write this post after reading a great piece by Matt Walsh about how bad customers get bad customer service. It’s a great post, and you should really take a few minutes to read it. I think almost everyone has been in a similar position of seeing someone act like the smallest perceived slight is justification for inappropriate behavior.

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Email Marketing: The Power of “Oops”

by Matt Sullivan on June 13, 2013

Dan Zarrella of HubSpot once asked people about email marketing, with one question being centered around what had proven effective in the past. I immediately thought of the “Oops” campaigns that I used to run.

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Anatomy of a Newsjack

by Matt Sullivan on January 31, 2013

I love the word “newsjacking“. It doesn’t hurt that the concept is pretty cool as well, as defined by David Meerman Scott: newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. So, when I had the opportunity for […]

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Is “Call Me Maybe” the Inbound Marketing Anthem?

by Matt Sullivan on July 26, 2012

First of all, I need to confess that I am obsessed with “Call Me Maybe”. From the first time I saw the Harvard baseball team’s cover of the song, to its almost constant presence on Top 40 radio, I can’t stop listening. I know it’s an awful, awful piece of pop music fluff, but I’m hooked. […]

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Increase PPC ROI with Lead Nurturing

by Matt Sullivan on May 15, 2012

Depending on which marketer you talk to, pay-per-click (PPC) advertising is either the devil or an integral part of a company’s marketing mix. True defenders of inbound marketing will beat their chests and say that focusing on organic traffic is the best way to go, while others will point to the competitive landscape and proven […]

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Winning Business with Twitter

by Matt Sullivan on April 20, 2012

This will be a quick story, but this is EXACTLY why businesses, even small, local businesses should be on Twitter. This is a how a local sporting-goods store won my businesss.

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Why I Joined Bridgeline Digital

by Matt Sullivan on April 20, 2012

If you happen to follow me on Twitter, LinkedIn, or Facebook, you may have noticed that I recently changed companies. This was a shock to some people, including myself. So, this post will explain why I made the change.

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Artists Using Social Media

by Matt Sullivan on March 23, 2012

My artistic ability seemed to plateau in kindergarten, shortly after I stopped eating crayons  & paste. With that being said, I am extremely impressed by anyone that can not only produce visual art, but also make a living from their work. I’ve recently had the opportunity to watch an artist, Shawn Reeves, make the transition […]

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