First of all, I need to confess that I am obsessed with “Call Me Maybe”. From the first time I saw the Harvard baseball team’s cover of the song, to its almost constant presence on Top 40 radio, I can’t stop listening. I know it’s an awful, awful piece of pop music fluff, but I’m hooked. [...]
Depending on which marketer you talk to, pay-per-click (PPC) advertising is either the devil or an integral part of a company’s marketing mix. True defenders of inbound marketing will beat their chests and say that focusing on organic traffic is the best way to go, while others will point to the competitive landscape and proven [...]
If you happen to follow me on Twitter, LinkedIn, or Facebook, you may have noticed that I recently changed companies. This was a shock to some people, including myself. So, this post will explain why I made the change.
It’s time to stop thinking narrowly about SEO. Many business owners and marketers only have one goal in mind with search optimization: getting their site to the top of a search engine result page (SERP). While that outcome is desirable, shooting for that definition of success really misses the point of SEO: to get found [...]
I’ve been seeing a lot of great web & software development jobs come through my feed recently, so I wanted to aggregate them here. Smarterer – Boston, MA Front-End Web Developer Closures? Bahhh, child’s play. jQuery? You dream in selectors and chained methods. You bend HTML and CSS to your will. You love to build [...]
I recently went through split testing a new landing page to determine if it would be worth rolling it out moving forward. The test was pretty simple: an email marketing send was randomly split into three groups, each going to a different landing page. While the email content was identical, the actual links behind the [...]