Anatomy of a Newsjack

by Matt Sullivan on January 31, 2013

I love the word “newsjacking“. It doesn’t hurt that the concept is pretty cool as well, as defined by David Meerman Scott: newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. So, when I had the opportunity for [...]

{ 0 comments }

Is “Call Me Maybe” the Inbound Marketing Anthem?

by Matt Sullivan on July 26, 2012

First of all, I need to confess that I am obsessed with “Call Me Maybe”. From the first time I saw the Harvard baseball team’s cover of the song, to its almost constant presence on Top 40 radio, I can’t stop listening. I know it’s an awful, awful piece of pop music fluff, but I’m hooked. [...]

{ 0 comments }

Increase PPC ROI with Lead Nurturing

by Matt Sullivan on May 15, 2012

Depending on which marketer you talk to, pay-per-click (PPC) advertising is either the devil or an integral part of a company’s marketing mix. True defenders of inbound marketing will beat their chests and say that focusing on organic traffic is the best way to go, while others will point to the competitive landscape and proven [...]

{ 0 comments }

Winning Business with Twitter

by Matt Sullivan on April 20, 2012

This will be a quick story, but this is EXACTLY why businesses, even small, local businesses should be on Twitter. This is a how a local sporting-goods store won my businesss.

{ 0 comments }

Why I Joined Bridgeline Digital

by Matt Sullivan on April 20, 2012

If you happen to follow me on Twitter, LinkedIn, or Facebook, you may have noticed that I recently changed companies. This was a shock to some people, including myself. So, this post will explain why I made the change.

{ 0 comments }

Artists Using Social Media

by Matt Sullivan on March 23, 2012

My artistic ability seemed to plateau in kindergarten, shortly after I stopped eating crayons  & paste. With that being said, I am extremely impressed by anyone that can not only produce visual art, but also make a living from their work. I’ve recently had the opportunity to watch an artist, Shawn Reeves, make the transition [...]

{ 0 comments }

Using YouTube for SEO

by Matt Sullivan on February 8, 2012

It’s time to stop thinking narrowly about SEO. Many business owners and marketers only have one goal in mind with search optimization: getting their site to the top of a search engine result page (SERP). While that outcome is desirable, shooting for that definition of success really misses the point of SEO: to get found [...]

{ 0 comments }

Don’t Make Tourette’s Jokes on Social Media

by Matt Sullivan on January 18, 2012

Political correctness usually isn’t my thing. In fact, I often make off-color and/or inappropriate comments around my friends, but I know my audience. In those situations I’m not ignorant or spiteful, but I do like to go “over-the-top” for a reaction. On the Internetz, this is commonly called “trolling”. In a public facing setting, like on Twitter [...]

{ 0 comments }

Web & Software Development Jobs

by Matt Sullivan on December 9, 2011

I’ve been seeing a lot of great web & software development jobs come through my feed recently, so I wanted to aggregate them here. Smarterer – Boston, MA Front-End Web Developer Closures? Bahhh, child’s play. jQuery? You dream in selectors and chained methods. You bend HTML and CSS to your will. You love to build [...]

{ 0 comments }

Landing Page Testing – Unexpected Results

by Matt Sullivan on October 28, 2011

I recently went through split testing a new landing page to determine if it would be worth rolling it out moving forward. The test was pretty simple: an email marketing send was randomly split into three groups, each going to a different landing page. While the email content was identical, the actual links behind the [...]

{ 0 comments }

← Previous Entries