First of all, I need to confess that I am obsessed with “Call Me Maybe”. From the first time I saw the Harvard baseball team’s cover of the song, to its almost constant presence on Top 40 radio, I can’t stop listening. I know it’s an awful, awful piece of pop music fluff, but I’m hooked. Even to the point of making it my walk-up music in one of my adult intramural leagues.
With that being said, I really can see it being the summer anthem for inbound marketing. There’s been some jokes about it, but I think everyone’s been looking at it from the wrong perspective, including myself, with Carly Rae as the marketer.
Once you flip it so that she’s the customer, it really changes everything – she’s singing to someone that is practicing the art/science of inbound marketing.
Stay with me on this as I breakdown the lyrics, as I think it makes sense:
I threw a wish in a well,
Don’t ask me, I’ll never tell
I looked to you as it fell,
And now you’re in my way
This is Carly Rae obviously going to a search engine and looking for the product or service she wants. On top of it all, she must be a logged-in Google user, since we don’t know her search term, as it was (not provided).
Pennies and dimes for a kiss
I wasn’t looking for this,
But now you’re in my way
We’re starting to see that a smart inbound marketer has created remarkable content that keeps showing up in Carly Rae’s results. Also, she clearly states she’s in a buying mode by saying that she has money to spend.
Your stare was holdin’,
Ripped jeans, skin was showin’
Ah… now we’re starting to get a sense of the “remarkable content” that caught Carly Rae’s attention. Hey, what ever gets people to your site, right?
Hey I just met you,
And this is crazy,
But here’s my number,
So call me, maybe?
The object of Carly Rae’s affections has done such an amazing job at creating a brand/image of himself that she simply cannot resist giving her contact information. Isn’t this something that we all wished would happen?
And all the other boys,
Try to chase me
Like any potential customer, Carly Rae is in short supply and highly desirable by other companies, or boys in this case. But they are outbound marketers, constantly chasing her. She’s grown bored with them, and wants this inbound marketing stud.
There it is, my argument that “Call Me Maybe” should be the summer anthem for inbound marketing for 2012. A potential customer does a search, finds remarkable content, and suddenly supplies contact information… the goal of inbound marketing.
Now watch the video, sing along, and hate me for having this make so much sense.