Using YouTube for SEO

by Matt Sullivan on February 8, 2012

It’s time to stop thinking narrowly about SEO. Many business owners and marketers only have one goal in mind with search optimization: getting their site to the top of a search engine result page (SERP). While that outcome is desirable, shooting for that definition of success really misses the point of SEO: to get found […]

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Don’t Make Tourette’s Jokes on Social Media

by Matt Sullivan on January 18, 2012

Political correctness usually isn’t my thing. In fact, I often make off-color and/or inappropriate comments around my friends, but I know my audience. In those situations I’m not ignorant or spiteful, but I do like to go “over-the-top” for a reaction. On the Internetz, this is commonly called “trolling”. In a public facing setting, like on Twitter […]

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Web & Software Development Jobs

by Matt Sullivan on December 9, 2011

I’ve been seeing a lot of great web & software development jobs come through my feed recently, so I wanted to aggregate them here. Smarterer – Boston, MA Front-End Web Developer Closures? Bahhh, child’s play. jQuery? You dream in selectors and chained methods. You bend HTML and CSS to your will. You love to build […]

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Landing Page Testing – Unexpected Results

by Matt Sullivan on October 28, 2011

I recently went through split testing a new landing page to determine if it would be worth rolling it out moving forward. The test was pretty simple: an email marketing send was randomly split into three groups, each going to a different landing page. While the email content was identical, the actual links behind the […]

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Thank-You Page Optimization

by Matt Sullivan on October 27, 2011

So much effort is put into landing page optimization that sometimes the next step in the process, the Thank You Page, is forgotten. I understand it: you’ve managed to get your site visitor to your landing page and you want them to fill out that form and become a lead. But that’s not the end […]

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Link Building for Online Reputation Management

by Matt Sullivan on October 12, 2011

Every business owner expects to Google their company’s name and find them listed as the #1 search result. What they don’t expect is to find that right below their listing is a result for a customer complaint or a piece of negative press. Most small business owners immediately start thinking “how do I get this […]

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Stop Facebook Liking Yourself

by Matt Sullivan on September 30, 2011

I saw a tweet from @sandaproulx where she said “Brands: Please stop liking your own Facebook comments”, and I instantly knew what she meant. Here’s a quick way to make sure you don’t.

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Inbound Marketing Summit 2011: Quick Thoughts

by Matt Sullivan on September 15, 2011

While I’m waiting for lunch to be served on the second day of the Inbound Marketing Summit in Boston and my head is still filled with some great ideas, I wanted to get some notes on paper (or e-paper) to give you a sense of the presentation and to help me remember topics for later […]

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I’m Sorry!!

by Matt Sullivan on September 7, 2011

I just noticed that I haven’t posted anything since late June – I am not living up to the one of the most important parts of inbound marketing: regular content creation. But, have no fear – I have a few posts in the works. Topics will cover designing for email, link building, content creation (ironic, […]

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My Life as a Spammer

by Matt Sullivan on June 15, 2011

This post was written by a friend that works at a well-known software company in Boston. For obvious reasons, he can’t use his name, nor the name of his employer. But, he had to tell the story about how his company started down the slippery slope of email spamming as a marketing tactic..

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