Some people are still talking about the importance of using meta information (i.e. keywords, description, etc) for SEO purposes. Here are the facts.
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Strawberries. Chicken. Avocados. Search engine rankings. – All things that are best served organically. But sometimes using pay-per-click (PPC) is a good fit for your search engine marketing strategy. Here I explain the basics of PPC advertising.
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My father is currently turning his small-business website into a lead generation machine. Part of this process requires making it easy for potential customers to find his website, and that means Search Engine Optimization. Part of that optimization efforts requires effective page URLs.
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My 65-year-old father is in the process of embracing Inbound Marketing for his insurance agency. Part of this includes search engine optimization of his website. I try to break-down the basics of the Page Title for him here.
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If you’ve read my bio or the headers from a number of previous posts, you’ll realize that I love HubSpot. Instead of using their tools for this blog, I’m doing it the hard way. Here’s why.
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IT, or IS (Information Systems), play a much needed role in any company, and things would likely fall apart without their expertise. But that expertise does not extend into marketing decisions. Ultimately, I believe that the marketing teams are as much to blame for my rant, but it seems that IT always gets involved with making a marketing decision, which never made much sense to me.
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Full of turkey and armed with leftovers, I was able to leave my parents’ house on Thanksgiving without being asked to “look at the computer”. As the youngest in the family, and the only one with a Computer Science degree, I am always asked about anything technology related. (You name it: cell phones, computers, DVD players, etc.) I am the family expert.
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Since I’ve spent time living and working on the Jersey Shore, I felt qualified to share a few good marketing lessons that can be derived from MTV’s Jersey Shore phenomenon.
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