We always hear about how companies are adopting social media as part of their customer service strategy. But, how can customers use social media to reward their favorite businesses? Here’s a how-to guide to being a good customer.

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Job Post: Interactive Marketing Manager

by Matt Sullivan on March 23, 2011

Do you have tremendous passion for interactive marketing? Do you have a proven track record of increasing customer acquisition through interactive b-to-b marketing tactics? This might be the job for you: Interactive Marketing Manager for EquipmentEngine LLC in Portsmouth, NH

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How Chrysler Got It F*cking Wrong

by Matt Sullivan on March 11, 2011

It’s interesting how a social media mistake or typo by a corporation can suddenly become big news. The most recent faux pas being the commentary on Detroit drivers via the Chrysler Twitter account. Here’s how they overreacted.

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Is 7-Eleven the New Zappos?

by Matt Sullivan on February 18, 2011

Everyone that works in, or around, a Marketing Department knows about Zappos, their Core Values, and Delivering Happiness. Did you know that 7-Eleven’s corporate culture is just as revolutionary?

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Hi, I’m Josh. Can I take you through the process of how a viral video really works?

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Beware the SEO Expert

by Matt Sullivan on February 4, 2011

Between a recent blog post from HubSpot about the dangers of hiring an SEO firm, and a friend telling me about his SEO contractor, I felt I needed to put together my own thoughts on the subject of the Wild West industry that is “SEO”.

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I’m less than 5 minutes from giving this explanation to a visiting business executive that said something to the effect of “You Twit? I don’t get Tweeting or Twatting or whatever it is. I don’t care what Ellen DeGeneres is doing.” In cases like this I have a pretty standard explanation.

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Marketing Lessons from Men’s Fashion

by Matt Sullivan on December 27, 2010

Earlier this year I had the awesome opportunity to go shopping with Emmi Sorokin, a Boston-based men’s fashion consultant. During this process I spent two evening with Emmi, and I became a huge fan of her fashion sense and customer service skills. But, it wasn’t until Christmas shopping for myself (we all do it…) that I realized how her shopping lessons easily translated into the marketing world. With that in mind, I wanted to make sure to put down in writing the marketing lessons I learned in 2010 from Emmi Sorokin.

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Job Posting: Marketing Analyst

by Matt Sullivan on December 26, 2010

Disclosure: I am currently the Franchise Marketing Manager for Direct Capital. Marketing Analyst Reporting to the Director of Marketing, the Marketing Analyst is responsible for providing information and insights regarding customers, markets, competitors, and campaign effectiveness, to measure performance and support business decisions. The ideal candidate will have experience planning and managing various research projects, [...]

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Inbound Marketing Lessons from Greenhouses

by Matt Sullivan on December 15, 2010

A good friend, Greg, recently stopped to visit me in New Hampshire while in the middle of cross-country trip.After the usual conversations, we started talking about his business. He casually mentioned an inbound marketing practice that nearly knocked me out of my chair.

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