Between a recent blog post from HubSpot about the dangers of hiring an SEO firm, and a friend telling me about his SEO contractor, I felt I needed to put together my own thoughts on the subject of the Wild West industry that is “SEO”.
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Earlier this year I had the awesome opportunity to go shopping with Emmi Sorokin, a Boston-based men’s fashion consultant. During this process I spent two evening with Emmi, and I became a huge fan of her fashion sense and customer service skills. But, it wasn’t until Christmas shopping for myself (we all do it…) that I realized how her shopping lessons easily translated into the marketing world. With that in mind, I wanted to make sure to put down in writing the marketing lessons I learned in 2010 from Emmi Sorokin.
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Disclosure: I am currently the Franchise Marketing Manager for Direct Capital. Marketing Analyst Reporting to the Director of Marketing, the Marketing Analyst is responsible for providing information and insights regarding customers, markets, competitors, and campaign effectiveness, to measure performance and support business decisions. The ideal candidate will have experience planning and managing various research projects, [...]
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A good friend, Greg, recently stopped to visit me in New Hampshire while in the middle of cross-country trip.After the usual conversations, we started talking about his business. He casually mentioned an inbound marketing practice that nearly knocked me out of my chair.
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Over the past few months, I’ve seen more of my friends get into blogging. For some, it’s an activity to help with the career or a start-up business. While I’m happy to see people really embrace blogging as a professional tool, most of them make the same HUGE mistake. Learn how to avoid the same pitfall.
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If you are a local business, or in a niche industry, you may not feel that SEO will be worth it to you. You are wrong. You are in the perfect position to take advantage of a Long Tail keyword strategy. Starting thinking Long Tail, and you’ll suddenly see how great SEO will be for you.
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It’s a business owner’s job to make sure that he hires the right SEO firm. Otherwise, you could end up throwing money out the window, or even setting yourself back in the long-run. Because not everyone has the time to do the homework, I’ve put together 5 simple questions to help you make sure you’re hiring a “good guy”.
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